The Harvard Business Review has busted down precisely how Michelle Obama is affecting the fashion industry.
With pointed infographics, the piece shows how products selected by the first lady have done in the market in opposition to brands that she has not damaged.
David Yermack, a professor of business and trade information at New York University, tracked the fashions she dressed in from November 2008 to December 2009.
She produced an average value of $14 million for any public look she made.
Of course, the most imperative question that consumers might request themselves is: Why her? And why now?
Yermack points upto three factors: "Her personal curiosity in fashion, known by consumers as authentic; her location as first lady and the insubstantial value in awards; and the power of the social Internet and e-commerce."
Not at all first ladys have had this effect. Technology has made Obama's influence instantaneous since shoppers can buy duplications of her looks online at any time.
Along with the 29 companies observed by Yermack are J.Crew, Saks and Nike.
With pointed infographics, the piece shows how products selected by the first lady have done in the market in opposition to brands that she has not damaged.
David Yermack, a professor of business and trade information at New York University, tracked the fashions she dressed in from November 2008 to December 2009.
Of course, the most imperative question that consumers might request themselves is: Why her? And why now?
Yermack points upto three factors: "Her personal curiosity in fashion, known by consumers as authentic; her location as first lady and the insubstantial value in awards; and the power of the social Internet and e-commerce."
Not at all first ladys have had this effect. Technology has made Obama's influence instantaneous since shoppers can buy duplications of her looks online at any time.
Along with the 29 companies observed by Yermack are J.Crew, Saks and Nike.
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